Gone are the days of building a website and waiting for customers to come flocking to your business. With over 150 thousand new websites being launched each day, websites now have to be actively marketed in order to be found by potential customers.
True Internet Marketing is the sum of multiple parts. Each part can by itself increase your website visitors or the number of conversions, but each part by itself is limited to what it can accomplish. Internet Marketing starts with your website and how it is built and optimized. Next comes the website's ranking, this is a complex combination of links, listings, and general buzz about your website around the Internet. Then there are a multitude of maps, directories, and lists that should all show the correct information about your company. This should about cover the basics of organic SEO. Paid SEO or SEM is a completely different aspect of Internet Marketing. SEM includes pay-per-click and pay-per-view adverts that attempt to target and actively pull in potential customers. Social Media is another facet of Internet Marketing that can have a tremendous influence on your website rankings. And finally, but not least is the analysis of the website traffic and determination of which areas are providing the best conversions and providing the most return for their investment.
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines through "organic" or un-paid search results. SEO considers how search engines work and how people search for your company's services and products. The resulting goal is to bring potential customers to your website before your competitor's website.
Local SEO is the optimization and organic marketing of a website and its products and services in a local geographically defined area for a particular set of search engines. Local is defined by the service area around a single physical location.
Search Engine Marketing is the active paid marketing of products and services though the use of on-line advertisements. Using a paid advertising service will get your products and services in front of our target audience. Paid Advertisements come in two basic versions; Pay-per-Click (PPC) and Pay-per-View (PPV). PPC adverts only charge when they are clicked on while PPV adverts charge whenever they are displayed on the viewers screen. Additionally there are several versions of each services from simple text ads to image ads that follow previous visitors to your site. Our SEO team will Research, Manage, Create, Place, Analyze, and supply regular reports to generate the best possible return for your investment.
Contact Us to learn more about how we can help you develop a SEO/SEM strategy that actually works and provides a return on your investment.